Narrative Transport: Worry less about the shoelaces and more about the story!
Good news! Your R&D and Engineering Groups have achieved a technical breakthrough. And the Sales & Marketing Departments are eager to publish this groundbreaking data about the improved...
View ArticleDon’t Omit Gritty Details: Can You Feel A Story?
When you hear that a leader has a “gritty style,” do you sometimes imagine gravel in your hand? The mind may be connecting common metaphors like this to the tactile areas of the brain. New brain...
View ArticleAddicted to Info (And How to Break the Habit)
Are your salespeople addicted to sharing technical features with customers? Do they surround themselves in a fortress of information? I will admit that I used to be like that! (In fact, that’s how...
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